Call Wiser Owl Logo

0333 003 3270 0800 298 2190

0333 003 3270
0800 298 2190

Call Us Now

For a quote from the experts


Mobile phone icon

Call from a mobile:
0333 003 3270

Phone icon

Call FREE from a landline:
0800 298 2190

Cartoon Owl

It's better to talk


Alternatively:

Let us call you

For a quote from the experts

Cartoon Owl
It's better to talk



Get An Online Quote

Select your insurance type below:


Car

Car Insurance – Click here for a quote


Van

Van Insurance – Click here for a quote


Bike

Bike Insurance – Click here for a quote


Home

Home Insurance – Click here for a quote


Umbrella

Other Insurance...
Please contact us by phone

You may be able to get better rates over the phone.
Call now to speak to an experienced advisor.

Mobile phone icon

Call from a mobile:
0333 003 3270

Phone icon

Call FREE from a landline:
0800 298 2190



Black Friday 2015 Set to Smash Last Year’s Records

Black Friday is almost upon us. The shopping craze is now just around the corner with the promise of unmissable offers, deals and sales. Last year saw record profits for numerous big brand retailers and current trends suggest those records are due to be broken on Friday 27th November.

What is Black Friday?

The American tradition of Black Friday takes place the day after Thanksgiving which falls on the fourth Thursday of November. Thanksgivings Day parades would often feature Santa Claus at the end, signalling that Christmas was approaching and the beginning of the shopping season.

The term ‘Black Friday’ originates back 50 years ago to Philadelphia where it was used to describe the hectic streets full of spectators on the way to the Army v. Navy football game, as well as the many more people shopping for Christmas gifts.

The term ‘Black Friday’ could have also originated from how American retailers recorded their accounts. For most of the year stores would be operating on a loss, recorded in red ink; Black Friday would be the first day of profit, thus it would be written in black ink.

Black Friday in the UK

Black Friday has been promoted in the UK for a number of years mainly through online retailers like Amazon. But it was ASDA, which popularized the American tradition in 2013, with the campaign ‘Walmart’s Black Friday by ASDA.’

The concept was quickly adopted by other UK companies and consumers were eager to partake in the discounts. UK shoppers spent an estimated £810m online last year, which secured the US tradition as the biggest online shopping day here in the UK.

John Lewis was one of the most successful companies from as they recorded revenues of £179m in the week of Black Friday last year, the highest levels in its 150 year history. Argos also profited from the event but lost out to many online sales as 660,000 within an hour caused their site to crash. To tackle the issue Argos is urging customers to pre-register to the site in anticipation of the price slashes.

This year’s Black Friday is expected to beat records broken last year. An average of £9,375 was spent every second last year; this year it is expected to rise to £12,384, a total of £1.06bn. Google searches for ‘Black Friday’ this October have already eclipsed searches from last year, showing shoppers appetites for sales (Red = 2014, Blue = 2015).

It appears that retailers are also more than ready to meet the demand as retailers stock up on notebooks in the final week of October.

“This is the highest ever spike we’ve seen in notebook shipments and indicates some great deals for savvy shoppers looking for an upgrade or a great Christmas present.” Adam Simon, Context.

Criticisms of Black Friday

Discounts and offers aside there is also sentiment among many that the day of frenzied spending is unwelcome Americanisation. Thanksgiving is not a holiday celebrated here, yet retailers are using the following day as an excuse to get the customers through the door.

Black Friday has also received its share of negative press. The event has been widely criticised in the US for many years for the level of violence it brought out of shoppers, especially in 2008 when one Walmart employee was trampled to death. Scenes of frantic shoppers have begun to echo over here in the UK, for example the Greater Manchester Police were required to subdue a crowd of hysterical shoppers at ASDA last year.

Lib Dem MP Greg Mulholland even presented a motion to the Commons at the beginning of the year to criticise retailers to participate in the sales event, most notably Jeremy Corbyn is listed as supporting it.


Protect Your Gadgets this Black Friday with Call Wiser

Love it or hate it, the success that retailers have enjoyed from the past couple of years appears that for now Black Friday in the UK is here to stay. There are few who could miss out on the opportunity to purchase some discount gifts, especially with the ease of online shopping.

Speak to one of Call Wiser’s friendly and experienced brokers today who will find you the cover that you need to protect your belongings this Christmas. Ensure that you have the best home insurance to cover your contents.

Call Wiser includes Free Gadget Cover with all home and motor insurance. This covers your gadgets like mobile phones, laptops and cameras as well as other personal items such as purses, wallets and keys from theft, accidental loss or accidental damage. Cover is provided anywhere in the UK and up to 90 days worldwide.

It’s better to talk:

Call from a mobile
0333 003 3270

Or FREE from a landline
0800 298 2190



Facebook

Find us on Facebook


Google+

Follow us on Google+


LinkedIn

Connect with us on LinkedIn



Record High Deer Population a Peril to Motorists

The Highways Agency states that deer are at nearly ‘insupportable levels’ in some areas, predominantly in South East England. Each year in Britain there is up to 74,000 vehicle accidents involving deer. Read more...



Dash cams a must have for British motorists

Dashboard cameras are becoming increasingly common in the UK. British motorists are realising the potential of these handy devices as a means of saving money on their car insurance.
Read more...



Police called to hilarious Halloween traffic cone prank

Police in Kingston, South-West London were called out to a bizarre Halloween prank at 04:40 GMT on Sunday. Five pranksters dressed as traffic cones were caught...
Read more...



 


LinkedIn Google+ YouTube+ Twitter Facebook